Marketing Opportunities
The Festival has a wide range of opportunities to suit all types of organisation
and budgets, reaching a diverse audience groups.
The following is list
of marketing options, however if you felt there was something specific we could
help with we would be happy to discuss tailored packages: Advert in
main Festival programme: The Programme includes all the Festival events
and information on the participating companies. 52pp 10,000 print run mailed
to Festival mailing list and addresses throughout Aberdeen City and Shire Published
June 2008 Value: £1000 full page / £600 half page Flyering
opportunities: 1. At a range of Festival events during August, including
family concerts, bands, orchestral concerts. Typical audience breakdown can be
provided. 2. Included in the Festival Programme mail-out. 3. At Friends
of the Festival AGM in April - attended by up to 300 Aberdeen City/Shire based
known youth arts supporters 4. Included in Friends Quarterly Newsletter - mailed
to 300 Aberdeen City/Shire based known youth arts supporters 5. Specific mailing
to Friends Mailing List (anytime) Email: 1. Inclusion in monthly
e-newsletter, mailed to over 800-opt in addresses (click
here for archive) 2. Inclusion in the Festival blog which is fed through
to Facebook by RSS feeds. Website: Advert on our website (minimum
40 unique visitors per day, increasing to 500 mid July - August) Value: dependent
on date / page
Information to participants: The Festival attracts
up to 1000 international and Scottish particpants aged 12 - 26. Each participant
receives an information pack, and we can include your printed material / gifts
in these packs.
Email: jenny@aiyf.org
for further information. |